Marketing Manager

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Department: Sales & Marketing
Location: Doballapur, Bengaluru (with travel as needed)
Reporting To: Business Head
Experience Required: 4–7 years in B2B sales or food/FMCG industry, with team handling exposure

We are seeking a dynamic and self-driven Business Development Executive / Manager to lead strategic sales initiatives, identify new business opportunities, and build long-term client relationships. The role involves a mix of fieldwork, digital lead generation, sales team planning, and customer engagement. Candidates must be entrepreneurial, field-oriented, and capable of handling both customer-facing and internal sales functions.

• Identify and qualify B2B prospects through online research, market mapping, references, and digital platforms (LinkedIn, JustDial, Google, etc.).
• Schedule and attend meetings with potential customers to present BRFM’s products and services.
• Follow up diligently on leads and guide them through the sales funnel to conversion.

• Build and maintain strong long-term relationships with key customers (HORECA, distributors, bakeries, etc.).
• Act as the single point of contact for customer queries, complaints, feedback, and issue resolution.
• Conduct client visits, product presentations, and sampling as required.

• Contribute to the creation of quarterly and annual sales strategies aligned with company targets.
• Maintain and manage a structured sales pipeline and follow-up system.
• Conduct regular competitor analysis and market research to support strategic pricing and positioning.

• Recruit, train, and manage a small sales team (executives or field representatives).
• Define individual and team KPIs, sales targets, and track performance.
• Conduct weekly performance reviews and provide ongoing field coaching and feedback.

• Coordinate with the internal marketing or design team to develop brochures, WhatsApp creatives, and digital campaigns.
• Drive brand awareness through trade fairs, industry exhibitions, dealer meets, and client-specific outreach activities.
• Gather customer insights and contribute to product positioning and communication strategies.

• Bachelor's degree (preferably in Business, Marketing, or Food Technology); MBA is a plus.
• 4–7 years of relevant experience in B2B / General Trade / HORECA / Institutional / Bakery product sales.
• Strong communication, negotiation, and presentation skills.
• Proven ability to independently handle clients and manage sales teams.
• Willingness to travel regularly and engage in on-field business development.

• Proficiency in CRM tools (Zoho, Salesforce, etc.) and Excel-based dashboarding.
• Understanding of food ingredients, wheat flour market, or FMCG distribution models.
• Fluent in English, Hindi, and local regional languages.
• Strong analytical skills and a structured approach to sales reporting and team planning.